what is meant by keyword in digital marketing

what is meant by keyword in digital marketing.is you searching about keyword what is meant by keyword in digital marketing so you are in right place.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.

Keyword research is your first step in optimizing your website.

Keyword are very important in a website no website can rank without choosing keyword.

Because when someone search in search engine that is called keyword.

For example: best shoes in Delhi.
So, This is a keyword.

what is meant by keyword in digital marketing

types of keywords in seo

types of keywords in seo.there are four types of keywords in seo.

• Generic Keywords ( Short Tail )
• Long Tail Keywords
• Geotargeted keywords
• Product keywords 

Short Tail 
Keywords
Specific
Terms
Localized
Terms
Good Volume

Medium Tail 
Keywords
Specific
Terms
Localized
Terms
Good Volume
Medium
Competition

Long Tail 
Keywords
More Specific
Queries
Localized
Queries
Low Volume
Low
Competition

Short Tail Keywords VS Long Tail Keywords

short tail keywards vs long tail Keywards
are:
short tail keywards
Normally 1-2 keywords .
Target a broad audience.
Very generic, unspecific terms.

short tail keywards example: smart phones.
watches.
camera.
Bike.
Cycle.

long tail Keywards
Three types of keywords to
consider is the long tail keyword.
Target a more specific audience.
Easier to rank in search engines.

long tail Keywards examples:
Best cheapest mobile in India
Best cheapest mobile in America.
Top 10 best mobile in India.
how to buy best smart phones.

so these are the long tail Keywards examples.

geo targeted keywords

Geo-targeted, or geographically targeted keywords help identify your business based on its location and the location of your desired customer base.

Geo-targeted keywords correctly is one of the best marketing strategies around for any small business that relies on local customers, such as a beauty salon,
restaurant, retail store, dental office or auto repair shop.


Product keywords

Product keywords describe what you sell.
Product keywords are great for use on your site and a great starting point for creating targeted content.
Example:
Dell laptop,
MacBook Pro,
Samsung Galaxy Y S5360.